Impressum & Datenschutz – Claudia Zender

Datenschutzerklärung

Imprint

Claudia Zender Photography
Claudia Zender-Worni
Püntenstrasse 6
CH-8472 Seuzach

Liability

Liability for content The content of our pages has been compiled with the utmost care. However, we cannot guarantee that the content is accurate, complete, or up to date.
As a service provider, we are responsible for our own content on these pages in accordance with § 7 para. 1 TMG (German Telemedia Act) and general laws. However, according to §§ 8 to 10 TMG, we are not obliged as a service provider to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information in accordance with general laws remain unaffected by this. However, liability in this regard is only possible from the time we become aware of a specific legal violation. If we become aware of such legal violations, we will remove this content immediately.

Liability for links Our website contains links to external third-party websites over whose content we have no influence. We therefore cannot accept any liability for this external content. The respective provider or operator of the linked pages is always responsible for their content. The linked pages were checked for possible legal violations at the time of linking. No illegal content was found at the time of linking. However, permanent monitoring of the content of the linked pages is not reasonable without concrete evidence of a violation of the law. If we become aware of any violations of the law, we will remove such links immediately.

Copyright The content and works on these pages created by the site operators are subject to Swiss copyright law. Contributions by third parties are identified as such. The reproduction, editing, distribution, and any kind of use outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use.
The operators of the pages endeavor to always observe the copyrights of others or to use their own or license-free works.

Data Protection

We are delighted that you are interested in our company. Data protection is a particularly high priority for the management of Claudia Zender. It is generally possible to use the Claudia Zender website without providing any personal data. However, if a data subject wishes to use specific services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Claudia Zender. Through this privacy policy, our company wishes to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects about their rights.
Claudia Zender, as the controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions
Claudia Zender's privacy policy is based on the terminology used by European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms in this privacy policy, among others:
Personal data Personal data is any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.

Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution, or otherwise making available, alignment or combination, restriction, erasure, or destruction.

Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.

profiling
Profiling is any form of automated processing of personal data consisting of using that personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
Controller or person responsible for processing
The controller or data controller is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
processor
A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

recipient
Recipient means a natural or legal person, public authority, agency, or other body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

third party
third party is any natural or legal person, public authority, agency, or other body other than the data subject, the controller, the processor, and the persons who, under the direct authority of the controller or processor, are authorized to process personal data.

consent
Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller
The responsible party within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions of a data protection nature is:
Claudia Zender
Vordergasse 86
8200 Schaffhausen
Schweiz
Phone: +41 78 229 78 91
E-mail:
Website: www.claudiazender.com

3. Cookies
Claudia Zender's websites use cookies. Cookies are text files that are stored on a computer system via an Internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.
By using cookies, Claudia Zender can provide users of this website with more user-friendly services that would not be possible without cookies.
Cookies enable us to optimize the information and offers on our website for the benefit of the user. As already mentioned, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, users of a website that uses cookies do not have to re-enter their login details each time they visit the website, as this is done by the website and the cookie stored on the user's computer system. Another example is the cookie used for a shopping cart in an online shop. The online shop uses a cookie to remember the items that a customer has placed in their virtual shopping cart.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable under certain circumstances.

4. Collection of general data and information
The Claudia Zender website collects a range of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The following may be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serves to avert danger in the event of attacks on our information technology systems.
When using this general data and information, Claudia Zender does not draw any conclusions about the data subject. Rather, this information is required in order to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by Claudia Zender statistically and further with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

5. Contact option via the website
Due to legal requirements, Claudia Zender's website contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for electronic mail (e-mail address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the controller is stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

6. Routine deletion and blocking of personal data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or as provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.
If the purpose for storage no longer applies or if a storage period prescribed by European directives and regulations or other competent legislators expires, personal data is routinely blocked or deleted in accordance with legal requirements.

7. Rights of the data subject
Right to confirmation Every data subject has the right, granted by European directives and regulations, to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the controller at any time.

Right to information

Any person affected by the processing of personal data has the right, granted by European directives and regulations, to obtain from the controller, at any time and free of charge, information about the personal data stored about them and a copy of this information. Furthermore, European directives and regulations grant the data subject the right to obtain the following information:
the processing purposes
the categories of personal data that are processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
the existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller or a right to object to such processing
the existence of a right of appeal to a supervisory authority
if the personal data is not collected from the data subject: all available information about the origin of the data
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has the right to obtain information about whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.

Right to rectification
Every person affected by the processing of personal data has the right granted by European directives and regulations to request the immediate correction of inaccurate personal data concerning them. Furthermore, the person concerned has the right to request the completion of incomplete personal data, taking into account the purposes of the processing, including by means of a supplementary statement.
If a data subject wishes to exercise this right of rectification, they may contact an employee of the controller at any time.
Right to erasure (right to be forgotten)
Any person affected by the processing of personal data has the right granted by European directives and regulations to request that the controller delete personal data concerning them without delay, provided that one of the following reasons applies and insofar as the processing is not necessary:
The personal data was collected for purposes or processed in other ways for which it is no longer necessary.
The data subject withdraws their consent on which the processing was based in accordance with Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data was processed unlawfully.
The erasure of personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
The personal data was collected in relation to the information society services offered in accordance with Art. 8 (1) GDPR.
The personal data was collected in relation to the information society services offered in accordance with Art. 8 (1) GDPR. If one of the above reasons applies and a data subject wishes to have personal data stored by Claudia Zender deleted, they can contact an employee of the controller at any time. The Claudia Zender employee will ensure that the request for deletion is complied with immediately.
If the personal data has been made public by Claudia Zender and our company is obliged to delete the personal data as the controller pursuant to Art. 17 (1) GDPR, Claudia Zender shall take appropriate measures, including technical measures, taking into account the available technology and implementation costs, to inform other controllers who process the published personal data that the data subject has requested these other data controllers to delete all links to this personal data or copies or replications of this personal data, unless processing is necessary. Claudia Zender's employee will take the necessary steps in each individual case.

Right to restriction of processing

Any person affected by the processing of personal data has the right, granted by European directives and regulations, to request that the controller restrict processing if one of the following conditions is met:
The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests that the use of the personal data be restricted.
The controller no longer needs the personal data for the purposes of processing, but the data subject needs it to assert, exercise, or defend legal claims.
The data subject has objected to the processing pursuant to Article 21(1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.
If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by Claudia Zender, they may contact an employee of the controller at any time. The Claudia Zender employee will arrange for the processing to be restricted.

Right to data portability
Every person affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising their right to data portability pursuant to Art. 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
To exercise the right to data portability, the data subject may contact a Claudia Zender employee at any time.
Right to object
Any person affected by the processing of personal data has the right granted by the European legislator to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
Claudia Zender will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing serves to assert, exercise, or defend legal claims.
If Claudia Zender processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to Claudia Zender processing their data for direct marketing purposes, Claudia Zender will no longer process the personal data for these purposes.
In addition, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them carried out by Claudia Zender for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the data subject may contact any employee of Claudia Zender or another employee directly. The data subject is also free to exercise their right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.
Automated individual decision-making, including profiling
Any person affected by the processing of personal data has the right granted by European directives and regulations not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.
If the decision (1) is necessary for entering into or performing a contract between the data subject and the controller, or (2) is it made with the explicit consent of the data subject, Claudia Zender shall take appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision.
If the data subject wishes to exercise their rights in relation to automated decisions, they may contact an employee of the controller at any time.

Right to withdraw consent under data protection law
Right to withdraw consent under data protection law Every person affected by the processing of personal data has the right, granted by European directives and regulations, to withdraw their consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller at any time.

8. Data protection provisions regarding the use of Facebook
The controller has integrated components from the company Facebook on this website. Facebook is a social network.
A social network is an online social meeting place, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos, and connect with others via friend requests, among other things.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged into Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject visits each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject posts a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.
Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged into Facebook at the same time as visiting our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before visiting our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains the settings options Facebook offers to protect the privacy of the data subject. Various applications are also available that enable data transmission to Facebook to be suppressed. Such applications can be used by the data subject to suppress data transmission to Facebook.

9. Data protection provisions regarding the use of Google Analytics (with anonymization function)
The controller has integrated the Google Analytics component (with anonymization function) into this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about which website a data subject came to a website from (so-called referrer), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. This addition is used by Google to shorten and anonymize the IP address of the data subject's Internet connection when accessing our website from a Member State of the European Union or from another State party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information obtained to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.
Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By placing the cookie, Google enables an analysis of the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.
The cookie stores personal information, such as the time of access, the location from which access originated, and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected using technical procedures to third parties.
As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information relating to visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the data subject's information technology system is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.
Further information and Google's applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/.

10. Data protection provisions regarding the use of Instagram
The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data on other social networks.
The operator of Instagram's services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram receives information about which specific subpage of our website is being visited by the data subject.
If the data subject is logged into Instagram at the same time, Instagram recognizes which specific subpage the data subject visits each time they access our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted will be assigned to the data subject's personal Instagram user account and stored and processed by Instagram.
Instagram receives information via the Instagram component that the data subject has visited our website whenever the data subject is logged into Instagram at the same time as visiting our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before visiting our website.
Further information and Instagram's applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

11. Privacy policy regarding the use of Jetpack for WordPress
The controller has integrated Jetpack into this website. Jetpack is a WordPress plug-in that offers additional functions to the operator of a website based on WordPress. Among other things, Jetpack allows the website operator to view an overview of the visitors to the site. By displaying related posts and publications or offering the option to share content on the site, it is also possible to increase visitor numbers. Jetpack also has built-in security features, so websites that use Jetpack are better protected against brute force attacks. Jetpack also optimizes and speeds up the loading of images integrated into the website.
The operator of the Jetpack plug-in for WordPress is Aut O’Mattic A8C Ireland Ltd., Business Centre, No. 1 Lower Mayor Street, International Financial Services Centre, Dublin 1, Ireland.
Jetpack places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website, which is operated by the controller and on which a Jetpack component has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes. As part of this technical process, Automattic obtains knowledge of data that is subsequently used to create an overview of website visits. The data obtained in this way is used to analyze the behavior of the data subject who has accessed the website of the controller and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component will not be used to identify the data subject without first obtaining the data subject's separate express consent. The data is also made available to Quantcast. Quantcast uses the data for the same purposes as Automattic.
As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Automattic can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the Jetpack cookie relating to the use of this website and the processing of this data by Automattic/Quantcast. To do this, the data subject must click on the opt-out button at https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted from the data subject's system after an objection, the data subject must call up the link again and set a new opt-out cookie.
However, setting the opt-out cookie may mean that the data controller's websites are no longer fully usable for the data subject.
Automattic's current privacy policy is available at https://automattic.com/privacy/. Quantcast's current privacy policy is available at https://www.quantcast.com/privacy/.

12. Data protection provisions regarding the use of Matomo
The controller has integrated the Matomo component into this website. Matomo is an open-source software tool for web analysis. Web analysis is the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analysis tool collects, among other things, data about which website a data subject came to a website from (known as the referrer), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and to analyze the cost-benefit ratio of internet advertising.
The software is operated on the server of the data controller, and the log files that are sensitive in terms of data protection law are stored exclusively on this server.
The purpose of the Matomo component is to analyze visitor traffic on our website. The controller uses the data and information obtained to evaluate the use of this website and to compile online reports showing the activities on our website.
Matomo places a cookie on the information technology system of the data subject. What cookies are has already been explained above. Placing the cookie enables us to analyze the use of our website. Each time one of the individual pages of this website is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical process, we receive information about personal data, such as the IP address of the data subject, which we use, among other things, to track the origin of visitors and clicks.
The cookie is used to store personal information, such as the time of access, the location from which access originated, and the frequency of visits to our website. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to our server. This personal data is stored by us. We do not pass this personal data on to third parties.
As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Matomo can be deleted at any time via an Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Matomo in relation to the use of this website. To do this, the data subject must set “Do Not Track” in their browser.
However, setting the opt-out cookie may mean that the data controller's websites are no longer fully usable for the data subject.
Further information and Matomo's applicable data protection provisions can be found at https://matomo.org/privacy/.

13. Legal basis for processing
Article 6(1)(a) GDPR serves as the legal basis for our company’s processing operations where we obtain consent for a specific purpose of processing. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party — as is the case, for example, with processing operations required for the delivery of goods or the provision of another service or consideration — the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data — for example, to comply with tax obligations — the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance data, or other vital information needed to be disclosed to a doctor, hospital, or other third party. In that case, the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations could be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal grounds, where processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override those interests. Such processing operations are particularly permissible because they have been expressly recognized by the European legislator. The legislator considered that a legitimate interest could be assumed where the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).

14. Legitimate interests pursued by the controller or by a third party
If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities in favor of the well-being of all our employees and shareholders.

15. Dauer, für die die personenbezogenen Daten gespeichert werden
The criterion for determining the duration of the storage of personal data is the respective statutory retention period. After the expiration of this period, the corresponding data are routinely deleted, provided that they are no longer required for the fulfillment or initiation of a contract.

16. Statutory or contractual requirements regarding the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide personal data; possible consequences of failure to provide such data
We inform you that the provision of personal data may, in part, be required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contracting party). In some cases, it may be necessary for the conclusion of a contract that a data subject provides us with personal data which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the contract not being concluded with the data subject. Before providing personal data, the data subject must contact one of our employees. The employee will inform the data subject, on a case-by-case basis, whether the provision of personal data is required by law or by contract, or is necessary for the conclusion of a contract, whether there is an obligation to provide the personal data, and what the consequences of failing to provide the personal data would be.

17. Existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.
This privacy policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which conducts data protection audits, in cooperation with the law firm WILDE BEUGER SOLMECKE specializing in media law.